Technology

SPJIMR Partners with Amazon to move MBA textbooks to Kindle e-readers

Over 50% of the textbooks for the incoming PGDM Class of 2017- 19 are Kindle editions. Additionally, all cases from Harvard Business Publishing and other reading material for the Class will be available on Kindle.

Over 50% of the textbooks for the incoming PGDM Class of 2017- 19 are Kindle editions. Additionally, all cases from Harvard Business Publishing and other reading material for the Class will be available on Kindle.  

Participants of S. P. Jain Institute of Management and Research’s (SPJIMR) two year Post Graduate Diploma in Management (PGDM) now carry lighter backpacks. Each participant has been provided with a Kindle e-reader preloaded with electronic copies of books and other reading material that in the print form would weigh over 10 kilograms. The change to a 200 gram e-reader is part of a larger move towards going digital at SPJIMR, one of India’s top ranked schools of management.

Over 50% of the textbooks for the incoming PGDM Class of 2017- 19 are Kindle editions. Additionally, all cases from Harvard Business Publishing and other reading material for the Class will be available on Kindle.

The change reflects the needs and aspirations of students who want to not only reduce the weight of a typical MBA backpack but also cut down on the use of paper and become more environment-friendly. Reading material and references are now accessible to students almost instantaneously, cutting down on wait time, physical distribution, and lost or misplaced copies. The e-readers also make notes taking and references easier and searchable.

“We are doing this for the student community and wanted a solution that would encourage reading and at the same time be cost effective and sustainable,” said Prof. Rajiv Agarwal, who led the project and worked with Amazon to deliver the e-readers and textbooks especially for SPJIMR.

Prof. Bindu Kulkarni, Associate Programme Head and Head — Admissions for PGDM, said, “The idea of giving each and every PGDM participant a Kindle reader was to align with their need and comfort with the digital media. We have observed a generational shift in reading habits and we wanted to keep pace with the changing needs of this generation.”

The Kindle comes with a special two—year warranty and will remain the property of students. Thus, MBA participants can load other reading material on the same device, and refer to the MBA-related literature and textbooks even after they graduate. This is a big change from earlier, when all books were usually disposed by participants at the end of the programme. The Kindle offers students exciting features that include: Notes: Students can add or edit notes within the ebook.

These notes can also be exported and shared over email for future reference.

“Digitisation of academic content is a big milestone and we are excited to partner with SPJIMR. The Kindle Starter Pack enables students to access these ebooks any time and enables students to achieve their academic goals. With the starter pack, students can also access a wide range of supplementary academic content on the Kindle Book Store,” said Rajiv Mehta, Country Manager for Kindle Content and Amazon Devices.

The project saw an enthusiastic faculty team at SPJIMR ready to move to ebooks and even change some textbooks so that the maximum possible material could go digital this year.

Pearson India Education Services Pvt. Ltd., the world’s learning company, worked with SPJIMR to convert to Kindle format all books which were earlier not available.

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Printable version | Mar 25, 2020 6:04:23 AM | https://www.thehindu.com/sci-tech/technology/spjimr-partners-with-amazon-to-move-mba-textbooks-to-kindle-e-readers/article19284173.ece

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