Original Design Manufacturers for top Chinese smartphone makers see drop in shipments in 2022: Report 

Global Original Design Manufacturers, Independent Design Houses (ODM/IDMs) declined by 5% YoY in 2022 due to economic pressures and weaker demand from China and Europe 

Published - March 27, 2023 02:08 pm IST

Smartphone shipments from Original Design Manufacturers/Independent Design Houses (ODMs/IDHs) declined 5% YoY in 2022.

Smartphone shipments from Original Design Manufacturers/Independent Design Houses (ODMs/IDHs) declined 5% YoY in 2022. | Photo Credit: Reuters

Smartphone shipments from Original Design Manufacturers/Independent Design Houses (ODMs/IDHs) declined 5% YoY in 2022 due to economic pressures and weaker demand from China and Europe.

The YoY decline of ODM/IDH companies shipments was driven by weak performance from Oppo Group, Transsion Group, Lenovo Group and HONOR, a report from Counterpoint said.

However, the contribution of ODMs toward smartphone shipments has been increasing as was witnessed that the proportion of ODM shipments in Vivo rose rapidly in 2022 after the brand kicked off its cooperation with Huaqin and Longcheer, the report said.

Longcheer, Huaqin, and Wingtech , also known as the ‘Big Three’, continued to dominate the competitive landscape of the global smartphone ODM/IDH industry in 2022. Accounting for 76% of the global ODM/IDH smartphone market in 2022 compared with 70% in 2021.

(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)

“And while Longcheer’s shipments surged in 2022 due to orders from Xiaomi and Samsung. Huaqin managed to remain one of the leaders among ODMs due to its diversified client portfolio and an increase in orders from Vivo. In contrast, Wingtech saw only a modest YoY increase in shipments, as it continues to view smartphone ODMs as only one component of its overall ODM business””, Senior Research Analyst Ivan Lam said.

The report also shared that while China’s manufacturing sector has been recovering after restrictions in the country were lifted, smartphone OEMs are investing heavily in India. Meanwhile EMS companies are expanding their assembly lines to India, Southeast Asia and other other regions.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.