More than 85% people are interested in knowing how online services use their personal information including name, email address and contact number, and with whom these details are shared, according to a survey by software firm Ping Identity.
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The software company surveyed over 3,400 consumers worldwide about their online registration experiences, attitude towards online privacy, and willingness to share personal information.
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Nearly 72% of the respondents said obtaining information about a website’s data collection practices is difficult, indicating lack of transparency across online services. Moreover, 60% of the survey takers said they have dropped an account over privacy concerns, with 46% having done it more than once, the survey noted.
Nearly a third of users said they have abandoned creating an account on a website for several reasons including being asked to provide too much information, needing too much time to enter information, and being asked to follow too many security steps.
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Several websites have adopted advanced security practices including the use of digital IDs. A digital ID is an encrypted system that stores personal information on a smartphone that can be shared electronically by the owner. More than half the respondents said they are comfortable with digital IDs, with many of them preferring to use a service that offers an alternative to traditional passwords.
The survey added that many users want to be able to control their privacy, and more than 70% people have already adjusted their profile settings to make it more secure. Nearly 90% Gen Z users are following the practice, the survey said.