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‘Mersal’, ‘Baahubali 2’ were talk of Twitter in 2017

The heroine's right to fight her fight is none of the hero's business. She may not really need the help, nor want him to intervene and take the credit for the victory. | The Hindu  

Among the most-talked about subjects on Twitter this year in the country were south Indian films Baahubali 2 and Mersal, which figure in the micro-blogging site’s Most Influential Moments of the Year list, Twitter said on Monday in its report on the top trends of 2017.

Mersal, the first-ever Tamil film to get a custom Twitter emoji, generated “colossal engagement from the fans of South Indian cinema”, making #Mersal the Top Hashtag Trend of the Year. It generated over 1.7 million tweets in three days.

Actor Suriya Sivakumar’s (@Suriya_offl) tweet unveiling the second look for his Tamil film, Thaana Serndha Kootam or #TSK, became the Golden Tweet or most Retweeted Tweet of 2017 in India, with 68,856 retweets, the report said.

Twitterati went online in large numbers reacting strongly to many current events. Some of the topics that dominated the conversation were Jallikattu, triple talaq, GST, Dera Sacha Sauda head Gurmeet Ram Rahim’s arrest, first anniversary of demonetisation, and the Presidential election. Hashtag #TripleTalaq trended on Twitter on August 22, 2017, peaking with more than 3,50,000 tweets.

Sports in the limelight

In sports, #INDvPAK, the ICC Champions Trophy 2017 final clash, was most tweeted about any ODI ever with 1.8 million tweets. The Mumbai Indians’ (@mipaltan) one-run win in the IPL final also generated a lot of engagement from twitterati.

For the first time ever, Virat Kohli (@imVkohli) and Sachin Tendulkar (@sachin_rt) got into the Top 10 Most Followed Indian accounts on Twitter. Indicating the large following for sports among Twitter users, four of the top 10 hashtags this year related to cricket: #IPL, #ct17, #wwc17 and #indvpak.

Women empowerment was another topic people widely discussed, with hashtags like #wwc17 and #AintNoCinderella gaining a lot of popularity.

Prime Minister Narendra Modi (@NarendraModi) retained the top slot in the list of 10 Most Followed Indians on Twitter in 2017, with 37.5 million followers and a follower growth of 52% this year. Actor Akshay Kumar (@akshaykumar) leaped ahead of Aamir Khan (@aamir_khan).

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Printable version | May 14, 2021 4:57:15 PM | https://www.thehindu.com/sci-tech/technology/internet/mersal-baahubali-2-were-talk-of-twitter-in-2017/article21261488.ece

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