Internet

How much does your FB account earn?

People are silhouetted as they pose with mobile devices in front of a screen projected with a Facebook logo, in this file picture illustration taken in Zenica October 29, 2014. Facebook appeared to be down early Janaury 27, 2015, with the social media site saying it is working on fixing the issue. "Sorry, something went wrong. We're working on it and we'll get it fixed as soon as we can," Facebook said on its website. REUTERS/Dado Ruvic/Files (BOSNIA AND HERZEGOVINA - Tags: SCIENCE TECHNOLOGY BUSINESS TELECOMS)   | Photo Credit: DADO RUVIC

Do you know your worth on Facebook? About $13, says an analysis of the social networking site’s advertisement revenues this year.

Facebook, with 1.5 billion users, stands to make $12.76 in advertisement revenue off each user worldwide and about $48.76 off each user in the U.S., show data from research firm eMarketer.

By the firm’s estimates, Facebook will capture nearly 65 per cent of the total social advertisement spending worldwide in 2015, CNET reported.

Facebook is expected to pull in about $16.3 billion in advertisement revenues globally this year, up 41 per cent from the $11.5 billion in ad revenue it earned in 2014.

The figures are based on projected advertisement revenues from Facebook and its popular mobile photo-sharing app Instagram, which now has 400 million users.

Instagram will take in about $600 million in advertisement revenue this year, said eMarketer, accounting for about five percent of Facebook’s overall ad revenue. Twitter is expected to make nearly $7.75 in ad revenue per user worldwide this year.


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Printable version | Jul 30, 2021 2:21:34 AM | https://www.thehindu.com/sci-tech/technology/internet/how-much-does-your-fb-account-earn/article7686161.ece

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