Apple launches subscription service aimed at small-business users

Apple logo.

Apple logo.

Apple Inc on Wednesday launched a new subscription service aimed at helping small-business owners manage the Apple devices used by their employees.

(Sign up to our Technology newsletter, Today's Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)

Business Essentials, as Apple is calling the service, is similar to management software that companies such as Microsoft Corp or VMware Inc sell to large business for setting up and keeping secure their fleets of phones, laptops and tablets. But Apple's version is simplified for businesses with between 50 and 500 employees that have either a small IT department or none at all.

Also Read | Windows 365 is now available in India starting at ₹ 1,555 per user

The service will cost between $2.99 and $12.99 per month per user depending on how many devices a business wants to manage for each employee and how much cloud storage the business wants.

For an additional monthly cost, Apple will also offer a service to repair or replace broken hardware at a business within four hours, though the company said it has not yet determined pricing for that service.

"Time is of the essence - for small businesses, it's one of their most valuable resources," Susan Prescott, Apple’s vice president of enterprise and education marketing, told Reuters in an interview. "As they start to grow, there are more demands on their time. And that can be in lieu of running the business doing the things they need to do."

Also Read | Apple denied request for pause of ‘Fortnite’ antitrust orders

Maribel Lopez, founder and principal analyst at Lopez Research, said the pairing of management software with a repair service subscription is unique in the industry.

"People are going to think that part doesn't matter, but I think they're underestimating the power of being able to get really good service," she said.

Apple said it will start testing Business Essentials in the United States on Wednesday, and it will be free until the service is finalised next year. Apple plans to expand it to other locations in the future, executives said.

Our code of editorial values

This article is closed for comments.
Please Email the Editor

Printable version | Aug 17, 2022 1:03:11 am |