Internet

Microsoft’s Bing makes small gains on Google search

Microsoft's search engine Bing has made a small but significant dent in the search market. With the Yahoo acquisition looming large, Microsoft is counting on becoming a much bigger force in the domain that is dominated by Google.

Microsoft's search engine Bing has made a small but significant dent in the search market. With the Yahoo acquisition looming large, Microsoft is counting on becoming a much bigger force in the domain that is dominated by Google.   | Photo Credit: Special Arrangement

Microsoft’s new search engine Bing appears to be making up ground on Google, according to figures released Tuesday. But there’s still a long way to go for Microsoft to present a real challenge to Google’s overwhelming dominance in web search.

According to web tracking firm Comscore, Bing grabbed a 9.3 per cent share of the US search engine market in August, up from 8.9 per cent in July. Google dropped 0.1 per cent in August to 64.6 per cent, while Yahoo held steady at 19.3 per cent.

Microsoft has backed its new search engine with a 100-million-dollar advertising campaign and has now seen its market share increase by at least 0.5 percentage points in the last three months.

Microsoft is also hoping that its market share will increase even more when it completes its deal with Yahoo in 2010, pending regulatory approval.

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Printable version | May 26, 2020 7:30:34 PM | https://www.thehindu.com/sci-tech/technology/internet/Microsoftrsquos-Bing-makes-small-gains-on-Google-search/article16883248.ece

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