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Global consumer spending on mobile apps surges to $65 billion

Global consumer spending on mobile apps surged in the first half of 2021 amid continuing business closures   | Photo Credit: Reuters

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Worldwide consumer spending on mobile apps surged in the first half of 2021 amid continuing business closures, according to app intelligence firm Sensor Tower.

People spent $65 billion on App Store and Google Play Store, a 25% jump from $52 billion spent during the same period last year. iOS users spent nearly twice as much as Android users.

Also Read | Consumer spending in mobile apps hits record $111 bn in 2020

Spending on mobile games touched $44.7 billion, while the entertainment category had the highest spending among non-game apps at $4.4 billion. Book category generated $1.1 billion.

TikTok was the highest grossing non-gaming app on both App Store and Google Play with consumers spending more than $920 million in TikTok, up 74% compared to the same period last year.

YouTube was the second highest grossing non-game app, followed by dating app Tinder, Japanese comic reader Piccoma and Disney’s streaming platform Disney+.

First-time installs on Google Play climbed 6% to 56.2 billion helped by the prevalence of Android devices in markets that are still heavily affected by the pandemic, like India, according to Sensor Tower.

Apple’s App Store however saw a decline in installs , dropping around 11% to 16.3 billion from 18.3 billion in the previous year. Sensor Tower notes that this could be due the U.S reopening businesses and in-person spaces. U.S. has a high concentration of iOS users.


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Printable version | Sep 18, 2021 6:13:12 AM | https://www.thehindu.com/sci-tech/technology/global-consumer-spending-on-mobile-apps-surges-to-65-billion/article35112844.ece

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