Sony launches two new Bravia XR OLED TVs with cognitive processor 

Sony on Friday launched two new Bravia XR OLED TVs in India with the cognitive processor XR. The Bravia XR OLED A80K series is currently available in 77 inches, and 65 inches. Additional screen size of 55 inch will be launched soon 

Updated - July 22, 2022 04:51 pm IST

Published - July 22, 2022 04:48 pm IST

Sony launches two new Bravia XR OLED TVs with cognitive processor 

Sony launches two new Bravia XR OLED TVs with cognitive processor  | Photo Credit: Special Arrangement

With the cognitive processor XR content will be upscaled close to 4K even if it is not, claims Sony. 

(Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)

The A80K series comes with HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode. 

The A80K features Dolby Vision, Dolby Atmos, 4K and HDR. 

The sound comes directly from the screen with Acoustic Surface Audio+. Triple actuators behind the TV vibrate to create acoustics that move with the picture. The TV includes three actuators and two subwoofers, out of which two of the actuators are dedicated to treble, strengthening localization and surround sound. 

Two actuators on the sides improve high frequency sound and natural dialogue. Left and right subwoofers boost bass. 

The A80K series comes with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions. It also automatically adjusts picture and sound to your environment. The acoustic auto calibration technology detects your position and optimizes sound. Sound can change depending on your room environment. 

The Bravia Core app is a pre-loaded in the XR TVs movie service that allows for redemption of up to 5 current releases and classic blockbusters films, and 12 months unlimited streaming of top movies. 

The OLED series works with Google TV, Apple AirPlay, and Apple HomeKit. The price of the 65-inch Bravia XR OLED TV starts at ₹ 2.79 lakh. 

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.