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OnePlus, WWF India to plant 27,333 trees for new campaign

OnePlus marked 1,500 days of OxygenOS with plant a tree for every #OxygenOS tweet.

OnePlus marked 1,500 days of OxygenOS with plant a tree for every #OxygenOS tweet.   | Photo Credit: Special Arrangement

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The ‘Adopt a Tree’ campaign was based on the 1,500-day anniversary of OnePlus’ OxygenOS

September 13 marked 1,500 days of OnePlus’ operating system OxygenOS. The Shanghai-based smartphone manufacturer partnered with WWF India and their ‘Adopt a Tree’ campaign.

In an official blog post for the company on September 12, Szymon Kopeć, who is OnePlus’ Global Head of Software Product Growth, wrote, “OxygenOS, is a clean and elegant OS that powers our smartphones and we wanted to mark this occasion by serving a larger cause. We named our operating system ‘OxygenOS’ because Oxygen, apart from having a clean and pure association, is that element we can't do without and constantly need to survive.”

He then announced that for every tweet hashtagged #OxygenOS, one tree would be planted.

A final count on September 14 was released via OnePlus India’s official Twitter handle, “Our community tweeted 27,322 times for #OxygenOS & as promised we're going to plant 27,333 trees together with WWF India.” The announcement was praised by OnePlus co-founder Carl Pei.

Part of the international WWF (World Wide Fund for Nature) network operating in over 100 countries globally, the organisation has been working on nature conservation and the reduction of human impact on the environment for the past 50 years.

According to the organisation, forests cover 31% of the planet, and an estimated “13.2 million people across the world have a job in the forest sector and another 41 million have a job that is related to the sector… [but] we’re losing 18.7 million acres of forests annually, equivalent to 27 soccer fields every minute”.

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Printable version | Jan 18, 2020 10:28:50 PM | https://www.thehindu.com/sci-tech/technology/gadgets/oneplus-wwf-india-to-plant-27322-trees-for-new-campaign/article29418156.ece

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