French court upholds 150 mln euro fine against Google for opaque ad rules

Google Ads is the gateway for advertisers that wish to appear in the sponsored section of search results.

April 07, 2022 10:38 pm | Updated 10:38 pm IST

The facade of a Google office is seen in New York, U.S.

The facade of a Google office is seen in New York, U.S. | Photo Credit: Reuters

A French court of appeals upheld a 150 million euro fine levied against Alphabet's Google for abusing its power over the treatment of advertisers, a spokesperson for the U.S. firm said on Thursday.

(Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)

France's antitrust watchdog, which levied the fine in 2019, said in its decision then that Google applied opaque advertising rules and changed them at will.

It was the first penalty imposed by the competition authority against Google.

"Following the (French competition authority's) original decision we already made some changes to make these policies even clearer and will now study the court's ruling in detail and consider our next steps," Google's spokesperson said.

Two of the watchdog's orders that accompanied the 150 million-euro fine were overturned, Google said.

The first revoked an order that compelled it to put in place a tool allowing French consumers to file complaints.

The second overturned order made it compulsory for Google to issue an annual report detailing the number of websites whose Google Ads accounts were suspended for breaching its rules and the nature of the rules that were breached.

Google Ads is the gateway for advertisers that wish to appear in the sponsored section of search results.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.