Technology

Facebook explains content it demotes in news feed in bid for transparency

Facebook said it also demotes content from news publishers that users rate as untrusted   | Photo Credit: Reuters

Facebook Inc on Thursday said it reduces the distribution of certain content including clickbait,posts with "sensationalist" or exaggerated health claims or low-quality videos on its news feed, and outlined its content guidelines as the social media platform faces increased scrutiny over how it displays content to users.

(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)

In a blog post, Facebook said it sought to provide clarity on the content it down-ranks in the news feed, which the company said is based in part on feedback from users.

The post comes after the Wall Street Journal reported last week that efforts to change the content algorithm to boost "meaningful social interaction" ended up rewarding posts with outrage or sensationalism.

Also Read | Facebook must take responsibility for content on its platform: SC

Facebook said it also demotes content from news publishers that users rate as untrusted in surveys and content posted by pages or accounts that repeatedly violate its rules.


Our code of editorial values

This article is closed for comments.
Please Email the Editor

Printable version | Oct 29, 2021 12:32:27 AM | https://www.thehindu.com/sci-tech/technology/facebook-explains-content-it-demotes-in-news-feed-in-bid-for-transparency/article36633556.ece

Next Story