Apple to cut production of its less than three weeks old iPhone amid Ukraine war

The Cupertino-based company launched the iPhone SE as its first 5G-capable budget phone less than three weeks back but is now telling multiple suppliers to lower production orders by about 2 - 3 million units for the next quarter.

March 29, 2022 07:03 pm | Updated 07:36 pm IST

An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City

An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City | Photo Credit: Reuters

Apple has planned to cut production of iPhone SEs, AirPods amid the Russia-Ukraine war uncertainty that continues for more than a month now, according to a report by Nikkei Asia.

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Per the revised plan, the company will make about 20% fewer iPhone SEs next quarter than originally planned.

The Cupertino-based company launched the iPhone SE as its first 5G-capable budget phone less than three weeks back but is now telling multiple suppliers to lower production orders by about 2 - 3 million units for the next quarter, citing weaker-than-expected demand, the paper noted.

The tech company also reduced orders for its AirPods earphones by more than 10 million units for all of 2022.

Apple will also cut production of the entire iPhone 13 range than previously planned, but said that to be a seasonal adjustment.

Apple already stopped all product sales in Russia after the outbreak of the Ukraine war. 

Apple is among the top five smartphone and computer maker in Russia, according to estimates by IDC. 

Nikkei’s report sees the move by Apple could have an effect on the supply chain as other consumer electronics makers may trim production orders in an uncertain market.

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