Technology

Apple's India shipments grew 17% in 2019

Increased local manufacturing, prudent pricing and refined go-to-market strategies helped Apple attain market success, said the CyberMedia Research (CMR’s) ‘Mobile Handset Review Report’.

Riding on iPhone XR and later a strong iPhone 11 demand, Apple’s India shipments grew by a healthy 17% in the calendar year 2019, a new report said on Monday.

Increased local manufacturing, prudent pricing and refined go-to-market strategies helped Apple attain market success, said the CyberMedia Research (CMR’s) ‘Mobile Handset Review Report’.

“Apple turned around its India story in 2019, by doubling its market share to two per cent, on the back of the successful iPhone 11, and the iPhone XR. Apple’s shipments grew 17% (YoY),” said Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR.

The iPhone 11, along with the iPhone XR together accounted for 17% of Apple’s shipments in CY2019,” he added.

For the fourth quarter of 2019, Apple had a YoY growth of 84%.

In 2020, Apple is potentially slated for a breakout performance in India with its strong product portfolio, online and offline.

The Cupertino-based tech giant is fast selling almost all products - - iPhones, Apple Watch, Mac desktops and AirPods Pro - - apart from a growing Apple TV community in India.

The reason lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

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Printable version | Mar 31, 2020 4:30:12 PM | https://www.thehindu.com/sci-tech/technology/apple-s-india-shipments-grew-17-in-2019/article30732424.ece

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