Apple is planning on selling video ad slots in early 2023, possibly for its Apple TV+ service, according to media outlets.
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Apple TV has already broadcast advertisements during some programmes, but these commercials did not come from the iPhone maker.
An ad-based tier could bring more price-sensitive subscribers to the company at a time of global high inflation and economic uncertainty. Apple will also be streaming the Major League Soccer games next year. An Apple TV+ subscription currently costs around $4.99 per month or $49.99 per year in the U.S.
Streaming platforms Netflix and Disney are also looking to build ad-based monetisation plans to lure subscribers on a budget. Their plans are set to be revealed in a few months.
Apple’s market share in the streaming business is small compared to Netflix and Disney. Even so, the tech company has been hailed for its high-budget, award-winning offerings and its growing sports coverage.