Startups Technology

A ride towards innovation

 Start-ups in Hyderabad are going beyond tried and tested norms Photo: Nagara Gopal

Start-ups in Hyderabad are going beyond tried and tested norms Photo: Nagara Gopal

Start-ups work under tight budgets in small office-spaces but that’s nothing to show how big they can aim. With start-ups falling by the wayside regularly, younger firms are now more conscious of the need to look at untapped markets instead of being a small fish in a crowded space. Firms in Hyderabad however are focused on grabbing Angel funding and doing little to depart from a success formula. We take a look at a few that have managed to stand apart, and made their presence felt at the recently concluded IndiaSoft 2017.


Digital security is a matter of increasing significance, regardless of how big or small a firm is. At a time where automated hacks and attacks are on the rise, AuthBase is a cyber security startup based out of T-Hub Hyderabad that mitigates such possibilities through their Artificial Intelligence capabilities. Founder Umesh Thota asserts, “You need someone to monitor and secure your applications so you can concentrate on building great apps." They find startup events to be a great way to network and connect to star-tups all over the country. Next, they are prepping for CeBIT Germany 2017.


Cyrrup has come up with a vehicle black box that tracks driver behaviour like no other in the market. The box that provides details about the entire journey comes with a camera option that tracks speed limits on the road and helps one know if a driver is adhering to it (they feel the box can be a mechanism to deal with penalty collection). There’s a GPS facility, besides a ‘panic button’ that women can use in case of emergencies. Most of these options can be customised based on user-needs. “We are aiming for governmental projects besides school buses and IT fleet vehicles,” reveals Gaurav, the founder of the eight month-old firm (he has worked with leading IT firms in the past).


This website-based service is a one-stop relocation solution for people who are constantly on the move (a person relocating may not be looking at an app for regular use). From packing and moving needs to finding/renting accommodation within a stipulated budget to ensuring landline and gas connections in the new place, most of the user needs are facilitated digitally. K Rahul, the brain behind Flytta, had put this across during the Chennai floods in 2015, when relocation was a major hassle. Having facilitated 55 corporate relocations to date, they are primarily aiming to ease matters for the IT crowd (where freshers tend to relocate) and bank employees. Certified among NASSCOM’s 10000 start-ups initiative, they are looking to expand in more cities and are in the brink of finalising several tie-ups with leading MNCs.

An app for laundry

The uniqueness of the app-cum-web based service, PKC Laundries, comes across in the way it taps the unorganised sector of the dhobis and washermen across multiple cities. Launched in 2015 by friends Premanth and Chaitanya, the service has tied up with gated communities, apartments, villas, boutiques, spas and fitness centres where customers can drop in clothes. From services like ironing, dyeing to drycleaning and washing, the firm teams up with plants where the laundry work is done, the unorganised sector and shares the revenue with them. In a first of its kind, the co-founder Premanth’s brother Premchand had composed a rap-number promo for the firm, starring actor Nandu (which he did gratis ).

Our code of editorial values

This article is closed for comments.
Please Email the Editor

Printable version | May 21, 2022 7:19:07 am |