Google India on Wednesday announced key initiatives for the small and medium businesses in India, including a new tool that would help them create an online presence, besides a digital training programme.
The announcement was made by Google CEO Sundar Pichai, who is in the national capital for a day. Mr. Pichai said the brand new tool — My Business, has been introduced in India first and would be taken to other countries gradually.
Google My Business would help small businesses set up website from their mobile devices. All they need is a smartphone and a few minutes, he said.
“We’ve learnt that when we solve for a place like India, we solve for everyone around the world,” Mr. Pichai said.
The tech giant also launched Digital Unlocked, an education programme in association with industry body FICCI and Indian School of Business. The programme will impart mobile and online courses to help small businesses.
We’ve learnt that when we solve for a place like India, we solve for everyone around the world
“SMBs have always been keys users of our platform right from the beginning,” Rajan Anandan, vice-president - India and Southeast Asia, Google said.
He added that businesses with a digital presence see profits grow twice as fast. Additionally, 52 per cent of digital businesses cater to customers beyond their cities compared to 29 per cent of offline ones. “Digital business employ 5 times more employees than offline ones,” he added.
