• In the last 40 years obesity has been constantly rising. Many scientists believe this is because cheap junk food has filled supermarket shelves and fast food takeaways.
  • Taste is a dealbreaker when it comes to deciding what to eat, diet plans or not. Yet our understanding of what makes food taste good is limited.
  • Twin studies suggest food preference is 50% genes and 50% personal experience. The family environment plays a role in children’s food preferences but not in those of adults.