• This year’s Earth Hour India also carries the hashtag #Bee4ThePlanet which Amitabh Bachchan has endorsed (which he does every year).
  • For the days until March 25, people were asked, “Buzz like a bee for as long as you can, record it and upload it on social media. Use #Bee4ThePlanet and challenge five friends to do the same.”
  • So why buzz? They explain, “Bees, other pollinators and soil are critical for food security. More than 75% of leading global food crops benefit from pollination. In India, only 0.8% of the bee colonies required to pollinate our agriculture land currently exist.”