• In late April, Vegetable and Fruit Promotion Council Keralam (VFPCK) launched the ‘vegetable challenge’ to encourage growing vegetables at home. As part of it VFPCK has launched the sale of ‘vegetable challenge kits’ comprising bio-manure, organic pesticides, grow-bags and seeds. The seeds and saplings are not priced very high – for example 10gm okra and brinjal seeds cost Rs. 15, bitter gourd Rs. 25, cowpea Rs. 10 while saplings costs Rs. 2.50 apiece. On alongside is the sale of ‘Onam kits’, so that people can harvest vegetables by late August for Onam. VFPCK even has WhatsApp groups that keep in touch with those growing vegetables.