Farmer's Notebook Agriculture

Project Unnati to boost mango yield

Jain Irrigation Systems Limited (JISL) and Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) have joined hands through Project Unnati (meaning betterment) to help farmers adopt Ultra High Density Plantation (UHDP) technique to boost mango yield. Over 25,000 farmers in Tamil Nadu, Andhra Pradesh and Karnataka would be enrolled in project Unnati to adopt UHDP technique, which will help boost mango yields. HCCBPL & JISL will be investing Rs. 50 crores into project Unnati in the next few years. Project Unnati is aimed at a large scale adoption of UHDP in the country and aims to scale up the project to cover end-to-end fruit supply chain and further optimise delivery.

The project, to be scaled up over a period of 10 years, is aimed at creating an ecosystem that delivers higher growth and income for farmers and ‘Grove to Glass’ fruit supply chain and optimizing delivery for Indian brands Maaza and Minute Maid Mango.

Project Unnati alone is expected to deliver close to 240KMT fruit by year 2023 – 24 UHDP is a proven technology, commonly practiced for mango cultivation worldwide and combined with other sustainable agricultural techniques, has the potential to yield upwards of 200 per cent more produce than that by the traditional method.

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Printable version | May 18, 2021 7:25:58 PM |

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