The digital transformation across the world has brought forth new challenges for those entrusted with enforcing the writ of law. Political advertising, particularly during the time of elections, poses major ramifications for the well-being of a democracy. With platforms like Google and Facebook are providing unprecedented reach to advertisers, the Election Commission of India is hard-pressed to keep pace with its duty to police the online space. The Hindu ’s report on opaque advertisers targetting attack ads at Facebook users in Maharashtra during the Assembly elections there serves to prove this point.
Pranesh Prakash (board member, The Centre for Internet and Society) and Kiran Chandra (General Secretary, Free Software Movement of India) discuss the issue with us.