June 05, 2019 12:15 am | Updated 12:15 am IST
This refers to any innovation that creates a market for a new product that disrupts an established market that is already big in size. The birth of new technologies like the Internet and email, for instance, severely disrupted the traditional postal network that served a huge market. The term was popularised by American business scholar Clayton Christensen in his 1997 book The Innovator’s Dilemma although it was first proposed in academic circles much earlier.
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