Vulnerable electorate

The phenomenal outreach of social media networks in our country has raised the susceptibility of the electorate to micro-targeting. Through social media networks — coupled with sophisticated data mining and analytical tools — companies have acquired enormous capabilities to profile individuals. One can visualise the potential of these tools being used by political parties as a force multiplier to increase vote share, considering the vulnerabilities already existing in India. (Editorial page, “In political micro-targeting, the vulnerable Indian voter,” Feb. 17).


Tiruchi, Tamil Nadu

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Printable version | Apr 5, 2020 10:00:33 AM | https://www.thehindu.com/opinion/letters/vulnerable-electorate/article30846612.ece

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