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One has seen billboard-like advertisements on the front page of The Hindu before, but it was a startling sight to be greeted with the ‘classified’ front page (June 25). Readers are aware that advertisement revenue is a bottomline booster for newspapers. At the same time, the front page, with some exceptions, appeals to most readers when it is splashed with news more than the display of advertisements of assorted business activities scattered across in disparate chunks. There was more shock awaiting the reader who flipped the page to find a barely-clad model. Perhaps readers who overreact to occasional changes in the format need a reality check on their perceptions of the ethical ecosystems in which newspapers function and the ways in which competitive pressures of the market force newspaper managements to dilute long-practised values.

V.N. Mukundarajan,

Thiruvananthapuram

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Printable version | Dec 10, 2019 5:09:08 PM | https://www.thehindu.com/opinion/letters/the-front-page/article24256685.ece

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