It's a vocation that he's been true to for years. While he has never hankered after fame, Lady Luck does smile down on him more often than not. Author Ruskin Bond - no relation to James Bond, he always reminds you - insists that even today, “writing for children is special.”
Bond, who was in Mumbai to launch two books, said, “Children do not pick up books on war and crime. The first books they read are different thus writing for them, to captivate them and keep their attention is special.” He feels that though the market for children's books has become much larger and varied, “it is still difficult for children in villages and small towns to read books. I know several children who may have the desire but unfortunately do not have the means. I hope it will change someday.”
Bond agrees that it is now easier to get a publisher but jokes their demands are more. “In the good old days if you were worth publishing; that was it. Today there are promotions, which are the new mantra.” Though he understands that if a good looking persona even for a writer it helps, but wonders if that is enough to keep the crowds.