Letter From A Concerned Reader Columns

Leave the logo alone!

Respected sir/madam,

The matter is very serious.

Not even 10 minutes have passed since I started reading your esteemed newspaper and I am already starting this letter. In fact, I am writing to you even before I have attempted the daily crossword, like a barbarian.

This has not happened since... I am thinking now. Sir/madam, when did Nenjathai Killathe release? If I remember correctly I had to take privilege leave to see first day first show and could not even look at the newspaper that day because of my excitement to watch state award winning debut performance by Suhasini as youthful yet decent lady Viji. The details will be in my diary.

And now for the second time this has happened. And whether there is a new Suhasini film? Unfortunately no.

Sir/madam what is the reason for my agitation? This is because of the shocking news I have just read that Doordarshan is thinking of changing the famous water draining out of sink logo symbol and making it more modern.

How can we allow this? This is like saying because of too much boredom from seeing the same face morning to night Reserve Bank of India is replacing Mahatma Gandhi on the note with Govinda or, even worse, that Prabhu Deva fellow. As soon as that bloody fool comes on TV and starts dislocating his own shoulder I feel like going to the balcony and throwing flower pots at passing people to relieve tension.

Ok maybe it is old-fashioned. OK maybe it is not exciting like Star TV or Prime Sports logo. But it is the logo that millions of Indians saw each morning when they woke up. It is the symbol of Rini Khanna reading news, Chitrahaar, Renuka Shahane, and Sorry For The Interruption We Will Be Back Shortly. Changing this great logo is an insult to all decent people like myself who paid the government tax money to pay for Doordarshan.

But fine. Is this my justification for so much agitation? No. I am agitated because of the reasons that were given for this renovation.

In your newspaper, one IAS officer has justified this by saying that ‘The young generation was born in the post-liberalisation era when there were multiple channels and doesn’t connect to the DD brand in the same way as the earlier generation.’

Sir/madam, give me two minutes, I have to go to the balcony for some work.

Bloody nonsense. There are two reasons with this stupid justification. Sir, you open any Doordarshan channel on your TV. Comparing the graphics and design to Star TV is like comparing Nadodi Mannan to Bahubali.

And then you look at the programmes. You tell me why will young generation switch on DD Sports if you will end up seeing latest football match between Rhodesia and East Germany?

My second problem is with youth fellows. Sir, recently my neighbour Dr. Shankaramenon came back from US trip and showed me photos. In one photo he is sitting in a restaurant with wooden tables, benches, wooden plate, steel tumbler and all. I asked him whether you went to U.S.A. or BHEL staff canteen in 1972? But apparently this is the latest style to make everything look older.

Sir/madam when stupid youth all over the world are dressing like Napolean and making restaurant like Mohenjodaro we are unnecessarily wasting time and energy changing Doordarshan logo.

I condemn this very strongly. Leave it alone!

In conclusion, I was wondering if you could do an in-depth profile of Suhasini Maniratnam and her future plans for any film release?

Yours in exasperation with youth of today.

J. Mathrubootham.


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Printable version | May 20, 2022 2:08:42 pm | https://www.thehindu.com/opinion/columns/leave-the-logo-alone/article19379721.ece