The Hindu has recorded the highest growth among all English dailies in the country, adding an impressive 50,000 readers nationally over the previous quarter, according to the latest findings of the Indian Readership Survey, IRS 2012 Q3.
The Hindu' s current national Average Issue Readership (AIR) is 22.58 lakh: this marks an increase of 4.1 per cent over the corresponding period in 2011, IRS 2011 Q3. With this, it has achieved a 2.3 per cent increase over the previous quarter, IRS 2012 Q2.
The Hindu continues to dominate the South Indian market, where its current AIR figure is 18.99 lakh. Again, The Hindu has shown a growth of 3.8 per cent over the same quarter last year, and a 2.9 per cent increase over the previous quarter.
Significantly, the growth trends prevail across all the southern States, compared to the corresponding period last year. While The Hindu maintains a strong hold over readership in Tamil Nadu, its figures have increased by 11.7 per cent in Kerala, 8.1 per cent in Andhra Pradesh and 5.1 per cent in Karnataka. It has shown an increase in the major cities of these States. The readership figures for Delhi have also grown, by 14.2 per cent over the last year.
The Hindu , with its 134-year record of ethical editorial excellence and commitment to quality journalism, has reinforced its supremacy as South India’s favourite English daily, and made impressive strides in the National Capital Region too, a spokesperson for the newspaper said.
The IRS is conducted by the Media Research Users Council (MRUC), a registered, not-for-profit body. Its members are drawn from among major advertisers, advertising agencies, publishers, and broadcast/other media. Based on an internationally accepted annual sample spread, the IRS is the world’s largest continuous readership research study. Its annual sample size exceeds 2.6 lakh.