Take a bite of Vidhana Soudha as you fly out

May 04, 2015 12:00 am | Updated 05:39 am IST - BENGALURU:

Branding Karnataka through chocolate cover at Kempegowda International Airport in Bengaluru.

Branding Karnataka through chocolate cover at Kempegowda International Airport in Bengaluru.

Care to indulge in a bar of chocolate as you gaze at the magnificent Vidhana Soudha or the ancient monuments at Hampi or Pattadakal, while waiting to fly out to your next destination?

The Kempegowda International Airport (KIA) has Brand Bengaluru stamped all over it, with a generous sprinkling of what Karnataka has to offer with its ‘One State, Many Worlds’ tagline.

A sweet reminder of this would be the ‘Rage’ chocolate bars. The ‘local’ experience lies in not the flavour of the chocolates, but in their packaging. Designed to look like a book, the outer covering offers a glimpse of the various tourism attractions in Karnataka, such as the Gol Gumbaz, Belur and Halebidu temples, and Mysore palace, with their brief description, making them a collector’s item and an unlikely souvenir.

Another offering is the Channapatna candle stands — quintessentially Karnataka with a twist. ‘The Lotus House’ store at the domestic lounge claims to benefit 150 artisans directly and 500 artisans indirectly, showcasing and selling “over 10,000 genuine products”.

KIA has Brand Bengaluru stamped all over it, with a generous sprinkling of what Karnataka has to offer

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