Modi launches 'Clean India' initiative: as it happened

October 02, 2014 08:28 am | Updated December 04, 2021 11:18 pm IST

Swachh Bharat Mission is Prime Minister Narendra Modi's pet project that seeks to create a 'Clean India'. Mr. Modi had urged citizens, government institutions to dedicate 100 hours every year towards cleanliness.

10.10: PM flags off walkathon after administering pledge.

10.02: PM Modi concludes his speech.

10.00: PM is reading the oath. Actor Aaamir Khan is on the stage with the PM.

9.56: I appeal to people to make a pledge. Join your hands above your heads to Mahatma Gandhi: PM Modi

9.54: More than 60% of rural India still has to defecate in open: PM Modi

9.53: Don't trust me or my govt. - trust Mahatma Gandhi's dream for a clean India: PM Modi

9.51: Clean India will give us as much joy as Quit India: PM Modi

9.51: Quit India was a mass movement. Clean India should be too: PM Modi

9.49: WHO (World Health Organisation) says poor sanitation costs India Rs. 6500 per year per Indian: PM Modi

9.47: I have invited Goa Governor, Baba Ramdev, Sashi Tharoor, Kamal Haasan, Salman Khan, Priyanka Chopra, Tendulkar, Anil Ambani and Tarak Mehta: PM Modi

9.46: I have invited nine people to join me, they should pick another nine and this should go on: PM Modi

9.45: I am not alone, 125 crore people are with me: PM Modi

9.43: Mahatma Gandhi did not clean every village, but his work gave everyone inspiration: PM Modi

9.42: We need to recognise people who have been doing this work. This is not a political move - the only motivation is patriotism: PM Modi

9.40: If you see dirt anywhere, take a picture and upload in social media. Then take a video of you cleaning it and then upload the photo of the clean spot: PM Modi

9.40: We reached Mars. No PM or Minister went. It was the people who did it, our scientists who did it. So can't we create (a Clean India): PM Modi

9.38: It takes a long time to change old habits.It is difficult. But we still have time till 2019: PM Modi

9.36: Is cleaning India the job of sanitation workers only?: PM Modi

9.35: Every person, every leader in the country has made some efforts for this. I congratulate them: PM Modi

9.34: When I saw this logo, it made me think that Mahatma Gandhi was looking at us through his spectacles, checking if we had made India clean: PM Modi

9.32: Bapu gave us the slogan "Quit India. Clean India". But "Clean India" is still unfulfilled: PM Modi

9.31: PM begins his speech, pays rich tributes to Mahatma Gandhi and Lal Bahadur Shastri.

9.29: Winners of the logo and slogo contest are receiving awards from the Prime Minister. Bhagyashree Seth, winner of the slogan contest.

9.27: The campaign has received over 1000 entries for logos and 5000 for slogans on the > portal

9.26: Urban Development Minister Venkaiah Naidu concludes his speech.

9.23: Keep your house, neighbourhood and place of worship clean. That is my message to our countrymen: Naidu

9.19: Sanitation is more important than political freedom: Urban Development Minister Venkaiah Naidu

9.17: Will devote up to 2 hours a week to clean up India: PM Modi

9.10: PM Modi is on his way to Rajpath where he will administer a cleanliness pledge and lead a walkathon.

9.02: PM Modi launches Swachh Bharat Mission in Valmiki Basti, a sanitation workers' colony, in Delhi.

(Image courtesy: All India Radio)

9.01: Arjuna awardee and boxer Vijender Singh is also present at the event.

8.52: What is Swachh Bharat Mission?

Swachh Bharat Mission is PM Narendra Modi's pet project to that seeks to create a 'Clean India'. Mr. Modi had urged citizens, government institutions to dedicate 100 hours every year towards cleanliness. The Government has decided to invoke Mahatma Gandhi and rope in religious leaders from all faiths to drive the Mission. As per estimates prepared by the Ministries of Urban Development and Rural Development, Rs. 2 lakh crore will be spent on the Mission over the next five years. > Read here

8.49: With the Prime Minister setting an August 15, 2015, deadline by when all schools in the country should have separate toilets for girls, the Union Human Resource Development Ministry brought out a handbook on Wednesday for the “Clean School” campaign on the upkeep of sanitation facilities already in place and under construction. > Read here

8.40: Urban Development Minister Venkaiah Naidu calls it a non-political movement, for which he seeks cooperation from all citizens.

8.39: Movie star Aamir Khan has joined the dignitaries.

8: 30 : Bureaucrats are in attendance as well as ministers including rail min Sadanand Gowda, and Delhi Lt Gov

8.20: Schoolchildren, dressed in white with tricoloured balloons, are lined up down the whole of Rajpath

8. 00: Prime Minister Narendra Modi will launch a five-year “Clean India” campaign, or Swachh Bharat Mission, on Thursday morning, most likely by wielding the broom himself. The campaign will culminate on the 150th birth anniversary of Mahatma Gandhi in 2019.

In the hours after the launch with a series of events, including a visit by Mr. Modi to Valmiki Basti and a walkathon, Union government employees will gather in their offices to take the oath, which will be administered by the respective Ministers or administrative heads. They are expected to clean up their work spaces and put in 100 hours a year to keep their home and office surroundings clean.

In his message to the nation on the eve of Gandhi Jayanthi, President Pranab Mukherjee urged everyone to make the mission a success.

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