What is all this din about?

Call it voter apathy or sheer ignorance about the world’s biggest democratic exercise, a campaign run by a political start-up has revealed that nearly 1.2 lakh voters spread over five Parliament constituencies in the State are simply not aware of the election date.

The Insight Political Strategists and Workforce (IPSW), engaged in providing consulting and election management services to political parties and candidates, run the campaign ‘Ente Mandalam Ente Abhimanam,’ reaching out to 5.87 lakh voters and 1.99 lakh houses, shops and offices spread over 35 Assembly constituencies in five Parliament constituencies between March 11 and April 18.

While over 29,000 voters in the Thrissur Lok Sabha constituency were unaware of the polling date, the numbers crossed 25,000 in Alathur, 24,000 in Ernakulam, 23,000 in Chalakudy and 18,000 in Palakkad.

Who is the candidate?

An even greater number of voters, over 1.83 lakh, were not aware about the candidates contesting in their constituencies. Palakkad topped that list with over 52,000 voters followed by Thrissur with 35,000, Alathur 33,000, Chalakudy 32,000 and Ernakulam with over 31,000 such voters.

Besides, over 2.58 lakh voters were found ignorant about aspects such as political jurisdiction, territory, booth and boundaries. “We had deployed 85 field workers split into teams of 15-17 across the five constituencies with another seven-member data analytical team to assist them. It was mainly meant as a voter awareness programme as our teams provided them with information the voters were found lacking,” said S. Jaivarda, founder-chairman of the two-year-old start-up. The teams stationed in each of the Lok Sabha constituency and covered the voters Assembly segment-wise.

Those who were in the 24-37 age-group had experience in field work and wished to become part of the electoral process at some level if not outright politicians were chosen as field workers. “Our long-term plan is to serve as a bridge between those youngsters who want to take up politics as their career and shape them in the best possible manner,” said Mr. Jaivarda.

Political schools

The IPSW, which carried out similar campaigns in Andhra Pradesh, Telengana, Tamil Nadu, and Karnataka, is in the process of opening six political schools across the country to impart eight skill-based courses in politics.

“One such school with an intake of around 200 students will be opened in Ernakulam shortly after the election results are out,” Mr. Jaivarda said.

Our code of editorial values

Related Topics
This article is closed for comments.
Please Email the Editor

Printable version | Jan 26, 2022 10:17:53 PM |

Next Story