Kerala

Shock finding spurs Kudumbashree into mass campaign against dowry

Despite the intense debate surrounding dowry and the successive victims it allegedly claimed in recent times, a survey found 896 women in the district to be ignorant about the fact that dowry remains prohibited by law in this country.

The shock finding during the week-long survey by Snehitha, its gender helpdesk and local gender resource centres, seems to have spurred the district Kudumbashree Mission into a mass awareness campaign not just against dowry but domestic violence in general. Among other things they will be educated about the prevalence of the Dowry Prohibition Act.

"A poster designing contest, 'Dowry - a social evil' is being held to help the new generation take a firm stance against the malaise. Though the ignorance about dowry was aired by 896 individuals, we will reach out to all the respective neighbourhood groups (NHGs) in their entirety and mount an awareness campaign against dowry both through our online platforms and printed materials," said Shine T. Money, district programme manager (gender), Kudumbashree.

The survey held among 44653 persons last week also saw 439 participants opening up on the domestic violence they have endured. The identity of the participants were not sought in the survey to enable them to respond fearlessly without being identified. However, the community development society and NGH of Kudumbahree they belonged to is known, a reason why the entire NHG is to be targeted in the awareness campaign rather than individuals.

"We plan to launch a mass video campaign against dowry and domestic violence generating 505 local videos engaging influential persons from the community in each area. The videos will be given wide publicity over our social media platforms to reach beyond Kudumbashree circles," said Mr. Money.

The campaign will be spearheaded by Kudumbashree gender helpdesk with the help of community counsellors. Starting Tuesday, efforts will be made to identify the specific problems faced by domestic violence victims, help them find solutions, amd extend counselling or legal assistance as may be needed.

The participants have also identified 2843 drug hotspots in the district. "We will compile a panchayat-wide database in the next couple of days and hand it over to the social justice and the excise departments," said Mr. Money.


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Printable version | Sep 28, 2021 7:58:58 AM | https://www.thehindu.com/news/national/kerala/shock-finding-spurs-kudumbashree-into-mass-campaign-against-dowry/article35418812.ece

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