Pandemic blues marring beauty industry

Challenges in nature of work poses a tough road ahead for workers post lockdown

May 10, 2020 07:49 pm | Updated 10:32 pm IST - KOLLAM

Thousands of migrant workers employed at salons across the State are bracing for an uncertain future with the COVID-19 situation threatening the prospects of the beauty and wellness sector.

Salons were asked to totally shut down during the lockdown phase, them being part of the non-essential commercial sector. And now as the lockdown enters the last leg, even major chains, who had provided food and accommodation to their employees during the lockdown, feel they may not be able to retain the original staff strength when they resume services.

The salons, spas and parlours provide employment to lakhs, most of whom had migrated to Kerala years ago. Many among them are from the Northeast who fear they may have to return to their hometowns where jobs are scarce.

“In Kerala, we get a minimum pay of ₹12,000 per month and here the living conditions are much better compared to other places. But we have been out of work for the last two months. We got our last pay in March. Since the sector offers hands-on services, people will be hesitant to visit salons for a long time,” says Chaya from Darjeeling.

Uncertainty will stare at the industry hard in the post-lockdown scenario, according to salon owners. “In North India, they have opened salons in some places but the inflow of customers is much less compared to that in the pre-pandemic days. For many days, people will be coming for basic services like haircut and we will be forced to reduce staff strength. Some of our staff from the Northeast left for home in March but now they are desperate to come back since the situation there is too difficult,” says Karthik Sunil, joint secretary of Kerala Salon Owner’s Association.

“There will be a considerable dip in our revenue if there are no public events and marriages in the coming months. In the last two moths we had to cancel around 32 weddings and I think this trend will continue till the end of 2020,” celebrity make-up artist Renju Renjimar, who runs a salon in Angamaly, says.

Once the lockdown lifts, the sector may function with restrictions including disposable neck wraps and thermal screening for its employees and customers. But those in the mid-level and lower will have to face more challenges than the major players. They may not be able to afford single-use materials and maintain the right protocols. “Instead of five chairs, now we can only put two and it means a huge difference in the number of customers we can attend to in a day,” says a beautician.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.