Kudumbashree beats pandemic to stitch a success story

Mission’s apparel units across State reports over ₹12-crore turnover during lockdown

September 08, 2020 09:02 pm | Updated 09:02 pm IST - KOLLAM

While many sectors found themselves in an unchartered territory and incurred huge losses during the pandemic, the Kudumbashree apparel units across the State have a different story to tell.

Women working in around 5,000 apparel units in different districts took some extra effort to tide of the crisis, successfully navigating a profitable venture in the face of adversity.

According to official records, they have reported a turnover of over ₹12 crore during the last few months, a figure much higher compared to their business during post-COVID-19 days. “We have supplied over 70 lakh masks and we are also providing cloth bags to Supplyco and Bevco. The Supplyco order alone brought us a business of ₹4 crore and it’s for the first time we are touching such figures,” says an official.

Popular brand

Kudumbashree also has a total of 12 apparel parks in the State, some of them with state-of-the-art machinery so that they can offer customised services as well. Though it was mainly face masks and cloth bags, some units offered PPE kits. “Our branded masks are slowly becoming popular and our products are available on Amazon as well,” she adds.

During the early days of the pandemic, Kudumbashree units were the only option for mass procurement. “We took bulk orders and ensured that they were delivered on time braving many logistical challenges. It wasn’t an easy task as many units couldn’t function due to restrictions, but the women took the material home for stitching to complete the orders on time. Though some others too have started mass producing in recent times, we don’t think our business will be affected. If somebody wants a huge volume of products we will be the first choice,” the official says.

While the units went for business models that tapped the lockdown economy and ensured short-term survival, they also have some big plans for the future.

“In the next the phase we will be focussing on branding and upgrading the quality of our products. At present it’s difficult to conduct training sessions, but we definitely have plans to diversify,” she adds.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.