Kerala Tourism’s new global brand campaign ‘Human by Nature’ celebrates local people as heroes besides showcasing the signature assets of the State.
The a three-minute film that appeals to high-spenders and backpackers alike offers a spectacular snapshot of the tranquil backwaters, beaches, houseboats, catamarans, Theyyam artistes, exotic wildlife, hill stations, festivals, and scrumptious cuisine.
The film has been produced nine years after the successful ‘Your Moment is Waiting’.
“Human by Nature presents Kerala as ‘the courtyard of the world’ where no one is an outsider; where the land and the people create a fabric of tolerance and interconnectedness.
Print too
The campaign a print component too and was shot by renowned New York-based Canadian photographer Joey L. The film was conceived and scripted by Stark Communications, the brand agency for Kerala Tourism, and directed by Vivek Thomas, director of Miramar Films. Music is by Rex Vijayan. It was shot at Kumarakom, Alappuzha, Arthungal, Chellanam, Fort Kochi, Munambam, Wayanad, Kannur, and Thaliparambu.
The film was unveiled by actor Shobana during the kick-off of the global brand campaign in New Delhi on Monday. Tourism Minister Kadakampally Surendran inauguated it in the presence of Tourism Secretary Rani George and Tourism Director P. Bala Kiran.
