Breast cancer oncologist in the United States Jame Abraham has said that the intensive breast cancer awareness initiative of the Malabar Cancer Care Society (MCCS), a Kannur-based voluntary organisation engaged in cancer awareness and early detection programmes, will help reduce breast cancer mortality rate in the region.
Delivering the key note address at the valedictory of the MCCS’ intensive breast cancer awareness week programme here on Tuesday, Dr. Abraham, Director of Breast Oncology Program Taussig Cancer Institute and Professor of Medicine, Cleveland Clinic, said that many States in India including Kerala was now witnessing rise in cancer incidence usually seen in affluent countries.
He said that major causes of cancer were changes in lifestyle, especially food culture, and lack of physical exercises.
MCCS president D. Krishnanadha Pai presided over the function. MCCS Medical Directors V.C. Raveendran and Suchithra Sudheer, vice president B.V. Bhat and governing body member T.M. Dileep Kumar were among those present at the function.
MCCS’ breast cancer brigade volunteers staged flash mob programmes at 12 centres in the district to mark the end of the week-long awareness programme. National Service Scheme volunteers from various educational institutions also participated in the flash mob.
The intensive breast cancer awareness drive include provision of the service of the MCCS’s mobile unit ‘Sanjeevani’ for holding mammography camps for women and training in practice of self-examination of breasts for early detection and cure of breast cancer. The programme is also supported by the International Agency for Research on Cancer and the Larsen and Toubro company.