Aggressive promotion of Mysuru’s tourism potential mooted

Stakeholders want more tourists to visit Mysuru.

Stakeholders want more tourists to visit Mysuru.  

Evening cultural shows, shopping festivals, late-hour food joints among proposals made at meeting

Almost all the stakeholders in the Mysuru tourism industry have suggested measures for encouraging tourists to make their stay longer in Mysuru instead of keeping it a one-day affair and introducing attractions such as evening cultural shows, shopping festivals, and late-hour food joints for extending the night life.

Another key issue that was raised before Minister for Tourism and Sericulture S.R. Mahesh at a stakeholders’ meeting here on Tuesday was giving a new life to Brindavan Gardens, which they said was in a shambles, with nothing of interest to tourists.

Senior Tourism Department officials including Tourism Secretary T. K. Anil Kumar, KSTDC Managing Director Kumar Pushkar, Mysuru Deputy Commissioner Abhiram G. Sankar and district officials attended the meeting. MLA L. Nagendra, and MLC and hotelier Sandesh Nagaraj also aired their suggestions.

After giving a patient hearing to the stakeholders, the Minister promised to submit the proposals to Chief Minister H.D. Kumaraswamy during a meeting in Bengaluru on June 25 and strive for developing tourism in the city.

Earlier, Mysuru Travels’ Association President B.S. Prashanth gave a Powerpoint presentation on the short-term and long-term proposals for tourism promotion in Mysuru. His proposals included aggressive marketing of Mysuru tourism in international travel festivals for doubling the number of foreign visitors; their numbers had been on the decline for various reasons.

Wellness hub

He said Mysuru has a big scope for being promoted as a “wellness hub” and urged for aggressive social media campaigns by the Tourism Department for doubling the footfalls which is currently around 4 million here.

Mysuru has become a sort of transit point for Ooty and Coorg with very few opting to stay in the city. Unnecessary harassment of tourist vehicles by the city traffic police in the name of checking should be stopped as it is affecting tourism promotion in neighbouring States, he said.

His other proposals include circuit buses connecting tourist destinations, theme parks, more public toilets for tourists, better parking facilities and management, monitoring of tourism projects, introduction of hot air balloon adventure, sky diving, Mysuru Wheel on the lines of London Eye, ropeway to Chamundi Hills, and night safari at Mysuru zoo on the lines of Singapore’s Night Safari.

When Mr. Prashanth wanted to comment on the alternative development plan for MRC, MLC Sandesh Nagaraj asked him not to give any suggestions at this juncture since nothing has been decided on the issue.

Mr. Nagaraj suggested measures for easing the parking crisis near the Mysuru zoo and ensuring compulsory parking of tourist vehicles at the Exhibition grounds.

Tax on tourist vehicles

He urged the Minister to reduce entry tax for tourist vehicles from other States instead of confining it for Dasara. This will go a long way in attracting tourists and extending their stay in Mysuru. Though Mysuru attracts thousands of tourists daily, a few of them stay overnight.

MLA L. Nagendra suggested that an early decision be taken on the renovation of the century-old Devaraja Market and Lansdowne Building and restoring the beauty of century-old majestic Town Hall which has become a dumping yard for building materials.

He sought a permanent solution to the parking problem in the city’s Central Business District and a master plan for developing Kukkarahalli Lake.

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Printable version | May 29, 2020 7:26:11 PM | https://www.thehindu.com/news/national/karnataka/aggressive-promotion-of-mysurus-tourism-potential-mooted/article24204448.ece

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