National

DD to start its own OTT platform

Doordarshan, India’s public service broadcaster, is working towards plans to launch its own OTT (over-the-top) platform to stream content to viewers over the Internet.

“OTT is an important platform. Doordarshan is also planning to have its own digital platform where it can put out its content which can be available worldwide. CEOs of Prasar Bharati and Doordarshan are working on a project to evolve an online platform for the viewers,” said Supriya Sahu, director-general, Doordarshan.

“We have a huge library of content. Some of our content is iconic. People of India associate themselves with our shows as they have grown up watching such shows,” Ms. Sahu said.

Her comment comes amidst reports that Doordarshan is in talks with other OTT platforms to take its content to a larger audience.

Launched in 1959, Doordarshan is known for creating iconic shows like Hum Log, Buniyaad, Fauji, Bharat Ek Khoj, Byomkesh Bakshi, Chitrahaar, Shaktimaan, Dekh Bhai Dekh and Malgudi Days. Recently, streaming platforms such as Netflix, Hotstar, Voot and SonyLiv have signed an agreement to follow a new industry code of conduct.

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Printable version | Mar 6, 2021 12:20:10 PM | https://www.thehindu.com/news/national/dd-to-start-its-own-ott-platform/article26030673.ece

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