Andhra Pradesh

Telugu Desam, BJP tussle spills over to digital platform

A view of the TDP post on the Facebook.

A view of the TDP post on the Facebook.   | Photo Credit: Picasa 3.0

Both the parties are vying to prove their side of facts on social media

The tussle between the estranged allies, the TDP and the BJP, has gone digital where each party is vigorously trying to expose the other and, in the meantime, increasing the number of followers.

Ever since the parties running the State and the Central governments parted ways over broken promises and meagre funds, their IT cells have jumped into action highlighting their respective party’s claims on fund releases and utilisation in detail in easily understandable formats.

Ironically, when the dispute was at its peak, the official Facebook page of the BJP AP was celebrating the milestone achievement of reaching 7 lakh followers on March 20.

Less than a year ago, the page had only 4 lakh followers and the count had almost doubled since then.

As on Saturday, the page got 10,000 more followers while it posted 27 posts describing every single work the Centre had done for AP in the last four years.

TDP ahead

But the BJP AP is nowhere near the TDP’s page which has more than 36 lakh followers. The TDP also witnessed an increase in follower base of about six lakh in the last one year.

The parties upped the ante with their campaign using all sorts of social media tricks and tactics. Soon after BJP national chief Amit Shah wrote to Chief Minister N. Chandrababu Naidu, the BJP’s Facebook began the Shah Exposes CBN hashtag.

At the same time, the TDP began a campaign debunking the BJP, graphically juxtaposing lies or “false figures” presented by Mr. Shah in the letter and the CM’s version with facts.

It also started the AP wears black badge hashtag calling upon people to wear black badges and change their profile pictures on social media platforms.

The social media turned a battleground for the supporters of the two parties too. Hundreds of pages in combative mode are targeting each other’s mistakes and wrong claims.

Earlier the BJP AP removed its rating feature after netizens launched a “one-star” campaign on Facebook.

It has a twitter handle with more than 25,000 followers and an Android app.

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Printable version | Apr 2, 2020 11:24:15 AM | https://www.thehindu.com/news/national/andhra-pradesh/telugu-desam-bjp-tussle-spills-over-to-digital-platform/article23403693.ece

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