Now, buy Nirmal toys online

Updated - June 27, 2015 05:47 am IST

Published - June 27, 2015 12:00 am IST - ADILABAD:

Customers at the Nirmal Toys outlet in Adilabad district.- Photo: S. Harpal Singh

Customers at the Nirmal Toys outlet in Adilabad district.- Photo: S. Harpal Singh

The Department of Posts has plans to market the exquisitely crafted Nirmal toys online, a move aimed at giving a boost to the famous but tiny industry located at Nirmal in Adilabad district. The Department has obtained consent towards this from the Nirmal Toys and Arts Industrial Cooperative Society, which looks after the manufacture and marketing of the soft wood toys, crafted by 40 Naqash artisan families.

“The images of the toys and relevant information will be displayed on our website once our Circle office (AP Circle) at Hyderabad gives the go ahead in favour of online marketing,” says Adilabad Superintendent of Posts, A. Venkat Reddy. The marketing will be done through the eshop online outlet.

The effort of the Postal Department, however, is not a first in selling Nirmal toys online, a 400 years old form of art and craft. An earlier effort by a private software company from Hyderabad, which designed a website for the purpose in March, has gone abegging for a simple reason, which demonstrates the economic condition of the artisans. “We have not sold even one toy online because we cannot purchase cartons to pack the items,” reveals B.R. Shankar, manager of the Society. “If only we could purchase a machine to make cartons,” he sort of thought aloud. “The offer of the Department of Posts to sell our products has once again revived hope for the industry,” the manager observes in an enthusiastic tone. “I am certain this will solve the problem of packing the toys,” he adds.

After just a second, the demeanour of Mr. Shankar underwent a drastic change as he seemed to remember something. His concern owed itself to the threat of the industry coming under the net of Value Added Tax in near future.

“The government should exempt our products from taxes if it wants the artisan community to lead a dignified life,” the manager appeals. “Though we are paying Turnover Tax at present, we will have to pay hefty VAT once our annual turnover crosses Rs. 40 lakh,” he discloses.

Department of Posts plans to market

the toys

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