Andhra Pradesh

CM for online marketing of DWCRA products

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Naidu calls for 100 per cent literacy among DWCRA women

Chief Minister N. Chandrababu Naidu on Monday called for achieving 100 per cent literacy target among 80 lakh DWCRA women in the State by 2019.

At a review meeting with officials of Society for Elimination of Poverty (SERP) at Vijayawada, he said currently 46 per cent of DWCRA women in the State were literate. Suggesting that literacy programme could be taken up under CSR, he said “eventually, we need to create an e-literate and an entrepreneur from every household”.

Mr. Naidu said the government could involve online players such as Flipkart, Amazon and e-Bay to enable DWCRA women sell their products online. He also wanted DWCRA women to be trained in hospitality services.

Meanwhile, seeking to highlight the success of women empowerment programmes in the State, the Government of Andhra Pradesh will flag off “Women Empowerment Tour” (Mahila Sadhkaratha Yatra)” on October 2.

SERP CEO Solomon Arokiaraj informed the CM that the government has planned a series of programmes for DWCRA women such as creating food enterprises, Anna Sanjivani, DWCRA bazaars, city livelihood centres, lamb-rearing and decentralised textile parks, apart from poultry/sea-food and meat-processing centres to create employment.

Referring to textile parks, the Chief Minister suggested creating clusters in each village.

Under food enterprises, DWCRA women would be trained by networking with chefs and culinary experts as well as culinary institutions covering all types of cuisines-local, national and global. The Chief Minister wanted quality and regulatory norms to be followed and build brand credibility.

These food enterprises should be branded in such a manner that they appeal to local as well as global audience.

Similarly, for City Livelihood Centres, DWCRA groups would identify service providers such as plumbers, carpenters, cooks and house-keeping personnel who will be brought under a single umbrella of services for urban centres/villages in the state.





Eventually, we need to create

an e-literate and an entrepreneur from every household

- N. Chandrababu Naidu,Chief Minister



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Printable version | Jan 19, 2020 7:00:55 AM | https://www.thehindu.com/news/national/andhra-pradesh/cm-for-online-marketing-of-dwcra-products/article7626924.ece

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