The TTD is keen to bring more compositions of Tallapaka Annamacharya into light, for which it has taken up a prestigious mission called ‘Annamayya Paata-Maata’.
The programme is so designed to make effective use of the propagation arms like Annamacharyya Project and Sri Venkateswara Recording Project as the back-end tools and the new electronic media portal ‘Sri Venkateswara Bhakti Channel’ as the front-end, thus achieving a synergic effect. Though the former projects have recorded a number of cassettes and compact discs in the past by roping in veteran singers and music wizards, they failed to ‘market’ the products and take the compositions to the reach of the listeners.
This novel programme will not only be a ‘course correction’, but also a guide to future recording programmes. It is touted to be a feast to the discerning music lovers, as it will be a mix of music and literature, as the name suggests. The Kirtans will be sung by musicians and their essence explained by scholars. “Veteran musicians have been invited to sing the numbers again, while we are also roping in senior scholars”, TTD Executive Officer D.Sambasiva Rao told the media here on Monday, while inspecting the colourful sets being readied for the shooting of the programme.“We are initially planning to record 10-12 episodes with duration of one hour and based on the feedback, will go ahead”, added JEO P. Bhaskar. The shooting will begin on Tuesday.
