Andhra Pradesh

AIR Tirupati to turn more interactive

All India Radio Tirupati Station Director Dr. K. Vijaya.

All India Radio Tirupati Station Director Dr. K. Vijaya.  

‘Live phone-in programmes bringing listeners close to radio’

In a bid to extend its reach and elicit a wider participation from its listeners, All India Radio (AIR) Tirupati will conduct a series of interactive programmes centred on burning issues.

Speaking to The Hindu ahead of AIR Tirupati’s Silver Jubilee celebrations to be held on February 1 (Monday), station director Dr. K. Vijaya said such participatory programmes would go a long way in addressing people’s concerns. “Currently, we are organising several such programmes, and in the coming days, we will be infusing more creativity in the presentation aspect. Our recent programme offering free legal aid /services has received tremendous response,” she added.

Pointing to the fact that live phone-in programmes were bringing listeners close to AIR Tirupati, Dr. Vijaya said it would continue efforts to improve the quality of programmes. “Government officials also make use of the facility to interact with people. To cite an example, MCT Commissioner V. Vinay Chand participated in a live phone-in programme and enquired about problems facing people of Tirupati. Besides, under the ‘Guest of the Week’ programme, we have been inviting several personalities to speak of their success stories to inspire listeners,” she maintained.

Better quality broadcast

Dr. Vijaya said the quality and range of broadcast had significantly improved after the commissioning of the 2X5KW FM High Power Transmitter at Narayanagiri Hills in Tirumala, extending the coverage area with a radius of 200 km.

Besides, studio recordings have been shifted from analog to digital. “According to the Audience Research Survey 2011, AIR Tirupati covers entire the Chittoor district (156.07 lakh people) and parts of Kadapa and Nellore districts. The services are also available in some parts of Tamil Nadu and Karnataka,” she remarked.

On the recently introduced concept of ‘sponsored programmes’, Dr. Vijaya said the facility was being used mostly by the medical fraternity, who discuss a particular health issue and remedies. For details, contact: 0877-2240098.

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Printable version | May 30, 2020 11:38:41 PM | https://www.thehindu.com/news/national/andhra-pradesh/air-tirupati-to-turn-more-interactive/article8176879.ece

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