After Facebook, another major social media outlet Twitter has now been caught up in the data scandal involving Cambridge Analytica (CA), the British political consulting firm which collected the data of nearly 87 million Facebook users without their knowledge and permission, according to a media report.
Aleksandr Kogan, who created tools for CA that allowed the political consultancy to psychologically profile and target voters, bought the data from the microblogging website in 2015, before the recent scandal came to light, The Sunday Telegraph reported.
Mr. Kogan had established Global Science Research (GSR), which was granted access to Twitter data. The academic said the information was used to create “brand reports” and “survey extender tools” and Twitter’s policies were not violated.