International

Netflix effect: cable TV feels the pinch

Olivia Coleman as Queen Elizabeth II in ‘The Crown’

Olivia Coleman as Queen Elizabeth II in ‘The Crown’   | Photo Credit: Netflix

U.S. households are dropping their traditional pay TV packages at a faster rate than in the past amid a rise in streaming video services like Netflix, a survey showed on Tuesday.

The report by the research firm eMarketer found the number of “cord-cutters” who have cancelled pay TV service will climb 32.8% this year to 33 million.

The survey found 186.7 million U.S. adults will watch pay TV via cable, satellite or telecom provider in 2018, down 3.8% over last year. That follows a 3.4% dip in 2017.

The drop comes with more households turning to online services.

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Printable version | Apr 6, 2020 6:01:51 PM | https://www.thehindu.com/news/international/netflix-effect-cable-tv-feels-the-pinch/article24505320.ece

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