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Sandokan adapted for Indian audience

When he would enter a room, all eyes would automatically fall on him thanks to his arresting persona. Decades have passed but his drop-dead handsome looks, light eyes and charming personality continue to have the same effect on people.

A well-known theatre and film personality, Kabir Bedi first tasted success, international at that, with his mini television series, Sandokan which became an instant hit in Europe and Latin America in the late 1970s. Based on a novel written by an Italian adventure fiction writer, Emilio Salgari, in the 19th century, this six- hour series was shot across Europe and Asia and was made under the umbrella of an Italian-French-German production house. Bedi’s production house Bedimedia has now adapted this series for the Indian audiences, complete with a catchy, desi title track and have launched a DVD by the same title.

Bedi thinks that the series is still relevant for today’s audience because of its interesting storyline. “ Sandokan was shot on a film and not on video tape,” he says. “The story, which is a saga of adventure, friendship, love, bravery and freedom, is still very relatable and watchable for the new generation.” The teleseries has been dubbed in Hindi for a greater reach among the Indian masses. “It is very difficult to dub from English to Hindi for the simple reason that you can say things more precisely in English whereas, sentences in Hindi are longer,” he says. “So, we had to take great care to script short sentences in Hindi.”

Bedi feels that the time was right for him to have launched the Sandokan DVD now because of the availability of better digital platforms. “It is great that we have so many choices these days to showcase a product,” says Bedi. “The DVD will be available across Amazon, iTunes, Hungama and many other digital platforms. The power of new media is truly amazing. It gives a wider reach and visibility.”

While he will be testing the market with the DVD, Kabir is open to negotiate with television channels to sell the copyright of this historical serial. “There is a reason why I wanted to make Sandokan available on DVD before selling its rights to a television channel. There was a lot of work to be done on the prints as there were many technical glitches. I wanted to oversee the finishing of the product myself. But I am open to talk with channels and will not only look at how much money a channel is offering me, but at its popularity and reach,” he says. For now he is optimistic about the response Sandokan will garner in the Indian market, adding cheekily, “If it gives you the thrill, it will help me chill.”




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Printable version | Jan 28, 2022 6:09:38 AM | https://www.thehindu.com/news/cities/mumbai/entertainment/sandokan-adapted-for-indian-audience/article7968766.ece

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