Six cyclists riding with cut-outs of cars rode in pairs on city roads for six hours on Friday and Saturday to draw public attention to the need to provide safe passage to cyclists.
The campaign by Hero Cycles and Smart Commute Foundation was flagged off by Joint Commissioner of Police (Traffic) Amitesh Kumar from the Mumbai Traffic Police headquarters at Worli. “The idea was to send out a compelling message during the Road Safety Awareness Week to motorists about the safety and Right of Passage of bicyclists on the road,” a spokesperson from Hero Cycles, said.
Smart Commute Foundation founder Firoza Suresh said it was important to sensitise car drivers to share the road equally with the cyclist and pedestrians.
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