PVR Ltd, India’s biggest multiplex chain, and mobile payments company Paytm on Monday announced a partnership to sell movie tickets on the e-commerce platform. This marks Alibaba-backed Paytm’s foray into the online movie ticketing segment, and the firm will now compete with online tickets booking company Bigtree Entertainment, which operates as Bookmyshow.com.
The size of the movie-ticketing market in India is $2 billion, growing at 10 per cent annually. The share of online movie marketing is just 15 per cent, and Paytm said it is looking to double it in quick time. It has set aggressive targets, with its base of over 125 million registered users and 90 million orders per month.
