Mumbai Capital

Burger King clicks on Zomato

Fast food chain Burger King has tied up with restaurant discovery and food ordering app Zomato to enable customers in India to order online. The tech-enabled partnership with Zomato is the first of its kind for Burger King, and will enable them to serve customers in Delhi NCR, Mumbai, Bangalore, and Pune. More cities to be added, the companies said.

Through its investee company Grab and logistics partner Delhivery, Zomato will also service the delivery logistics for Burger King in India, the fifth market in which Burger King delivers to customers at home, the company said. Rajeev Varman, CEO of Burger King India, said tech-enabled solutions will give his company a chance to keep pace with customers.

Underlining that Zomato’s online ordering business is growing at 50 per cent month-on-month, Tanmay Saksena, Global Business Head (Online Ordering) said the collaboration will help Burger King reach out to a larger audience in an untapped market such as India.

Zomato launched its online ordering service in May this year, and offers 15,000 restaurants to order online across 14 cities in India.

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Printable version | Jan 17, 2021 9:40:28 AM | https://www.thehindu.com/news/cities/mumbai/business/burger-king-clicks-on-zomato/article7960342.ece

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