The advertising industry is likely to grow 10-12 per cent in the next fiscal, with the digital media segment set to be the fastest growing medium, an India Ratings and Research report said. The rating agency expects e-commerce and auto to remain the primary contributors to the industry’s ad revenue growth, and believes the 4G rollout by telecom operators shall provide a further thrust.
It said the digital media segment is likely to remain the fastest growing medium, with around 50 per cent year-on-year growth. The rating agency expects the regional language print media to grow around 10-12 per cent, and their circulation revenue to grow by 8-10 per cent in FY17, driven by growing circulation as well as an increase in cover prices. —PTI
